Behind the Scenes - The Palm Collection
Posted on 05 November 2018
It is no secret that we have been working around the clock to get the new Spring/Summer collection ready for you, and this photo shoot was no exception.
Once again I was lucky enough to find myself surrounded by the most amazing creative team. You have heard me say it before, and I will say it again, working with Hayley from Wholehearted Studio is an absolute dream. She effortlessly makes the day so easy, from organising the perfect location for the shoot to just bringing so much energy (and spak filler) on the day that things run incredibly smoothly. I know Hayley spends hours upon hours working behind the scenes in the weeks leading up to the shoot and I am forever grateful for her attention to detail and ability to bring the brief to life beyond expectations.
I was also extremely lucky to have the very talented Janneke Storm behind the camera. Janneke, Hayley and I all worked together on the very first Signature Collection shoot and ever since I have dreamed of the day we would get to combine our creativeness once more.
The planets aligned and thankfully there was a little gap in her busy schedule so I was lucky to have the pleasure of the wonderful Penny Antuar looking after the models hair and make up over the two day shoot. Penny has worked with both Hayley and Janneke numerous times and also our model Adele which created an instant sense of calm and good humour on set.
A special Thank You to the amazing Katie behind the brand Wild - The Lifestyle Co. Katie generously lent us her place of business in Noosaville for the day, allowing us to create our beautiful studio images.
Without this incredible team the two days simply wouldn’t have been as seamless and fun as it was.
I couldn’t be happier with how the shoot went and can’t wait to share the gorgeous imagery of our new range, The Palm Collection. Our favourites from this new range will become part of our Signature Collection over time. Like all my designs in the past they will continue to be named after those nearest and dearest people to me. I can't wait to introduce you.
The new collection will be available online over the next week or so. A limited range is currently available in store. Due to it selling out so quickly, in store and via email, we had to delay our online launch. Our second round of production is well on the way with styles starting to arrive this week.
A giant thank you from the bottom of my heart to the amazing creative team.
Hayley Jenkin @wholeheartedstudio
Janneke Storm @jannekestormcreative
Penny Antuar @pennyantuar
Wild Lifestyle Co @thewild.com.au
Adele Frost @adelefrost
Anna Doody @anna_doody