"Slow Fashion is not your typical seasonal fashion trend, it is a movement that is steadily gaining momentum and is likely here to stay"
So what is Slow Fashion?
The expression 'slow fashion' has been used over the last 10 years, slow fashion is the deliberate choice to buy better-quality items less often. Unlike the fast fashion industry where purchases are trend-driven for quick sale and seasonal, the slow movement focuses on purchases that are environmentally and ethically conscious where garments are durable and made to last, not end up in landfill after 4 weeks wear.
Slow fashion is also known for its transparency - Buyers know where their clothes are coming from and how they are made, often hand crafted from local designers.
While textiles made of natural fibres are biodegradable, the majority of "fast fashion" textiles are made of synthetic fibres. In Australia alone, more than 500,000 tonnes of textiles and leather end up in landfill each year with some fabrics - such as polyester - taking more than 200 years to break down and even leaking a type of ammonia in landfill.
Become part of the movement
With that in mind, what can we do to become part of the Slow Fashion Movement and do our bit for the environment?
- Think carefully before purchasing everything
- Choose natural fibres - like linen, cotton and wool
- Seek the best quality you can afford
- Buy local whenever possible
- Have a wardrobe of few items
- Care for what you already own
- Revive clothes that already exist
- Adapt garments to suit your needs
“Our goal is to create thoughtful, well-designed and long-lasting garments that are tran-seasonal and can be worn in a number of ways.”
Make Kelsey Collective part of your Slow wardrobe.
Shop the collection now.