There’s something undeniably beautiful about linen—the natural texture, the breezy feel, the way it softens and settles with every wear. It’s effortlessly elegant. And while we personally love those gentle, lived-in creases that give linen its signature charm, we know sometimes you want a smoother, more polished finish.

The good news? Keeping your linen looking crisp is easier than you think. The secret lies in a few thoughtful steps—small adjustments that make a big difference. Whether you're heading out for lunch with friends or simply want your linen to look its best at home, these tips will help you reduce the wrinkled look.

1. Give It Room to Move

Overloading your washing machine is one of the fastest ways to encourage creasing. Linen needs a little breathing room, even during a rinse. So, wash fewer pieces at a time and let your garments move freely. It’ll help prevent those deep-set wrinkles from forming in the first place.

2. Minimise The Spin

When it comes to washing linen, less is more—especially when it comes to your spin cycle. To keep your garments in beautiful shape and reduce wrinkles, always opt for a wool wash or delicate cycle. These settings are designed to be extra gentle, using slower spin speeds that prevent excessive twisting and creasing.

3. Timing Is Everything

Once the wash cycle finishes, don’t let your linen sit. The longer it rests in the machine, the more time wrinkles have to settle in. Instead, take your linen out right away, give each piece a gentle shake, and hang it up to air dry naturally in the shade. It’s one of the simplest (and most effective) ways to keep your linen looking lovely.

4. Iron While It’s Damp

Ironing linen while it’s slightly damp is a game changer. The moisture softens the fabric just enough to smooth out creases with minimal effort. If your pieces have already dried, lightly spritz them with water before ironing. It’ll save time and give you that fresh, crisp finish.

5. Steam & Go

Short on time? A quality steamer is your best friend. It’s fast, gentle, and perfect for a last-minute refresh. The best part? No waiting time—you can slip your linen on straight after steaming. Great for busy mornings or spontaneous plans.

Travelling? Hang your linen outfit in the bathroom while you shower — the steam will work its magic while you get ready.

6. Embrace the Crinkle

Here’s our favourite tip: let go of the pressure to be perfectly pressed. The natural crumples and character of linen are what make it so special. It’s relaxed, confident, and timeless—just like you. There’s something incredibly freeing about embracing linen’s imperfections and letting them shine.

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So, What’s the Takeaway?
Looking after your linen doesn’t have to be complicated. A little extra TLC here and there can make all the difference—and the payoff is beautifully effortless style you’ll feel good in, every single day.

Whether you love it perfectly pressed or naturally crumpled, linen always brings something special to your wardrobe.

Because you deserve to feel confident, comfortable, and beautifully you—in every fold and crease.